Principles of marketing management (case study) Essay

Principles of marketing management (case study) - Essay Example s is more focused upon the internal factors i.e., strengths and weakness and the external factors i.e., opportunities and threats which is observed from the analysis of the organizational situation. It helps to satisfy what our target market wants. SWOT analysis helps the company to do better in fields where it lacks and also gives information as to where there strength lies (Ferrell and Hartline, 2005). Another analytical technique used by marketing professional is known as PEST which stands for Political, Economic, Sociological and technological factors and how these might affect the organization. This analysis helps to identify the external issues that the product and the organization might face and which might ultimately hinder the growth of the product (Williams and Green, 1997) Technology is an important key factor that helps to achieve quality products in a cost effective manner. The utilization of better technology in New product development department of company is helping to achieve new quality products. Essential market planning serves as an important base for the market planning. The analysis depends upon the statistical analysis of everything that makes up the market such as the households, business and even the number of workers in a market. The market analysis is further divided into market segmentation and focus on the target market (Berry, 2008). The STP model stands for market segmentation, market targeting and product positioning. This model is particularly helpful in prioritization of the important factors within a market and the delivery that concept to the relevant audiences (Hanlon, 2013). Market segmentation is one of the ways to specifically focus on the target market. With the help of market segmentation, the target market is divided into groups of people with similar needs and wants. This helps in the analysis of the markets to achieve an upper hand in the market (Weinstein, 2004). Market Segmentation: Two groups includes those who

Developing a Pre-sentence Investigation Report Interview Guide Essay

Developing a Pre-sentence Investigation Report Interview Guide - Essay Example ances of the arrest, the evidence or suspicion that led the officer to book the suspect, the crime of offense he or she is charged with, and the events after the suspect has been booked. The pre-sentence investigation report is usually prepared by the arresting or investigating officer once the defendant/ suspect or offender is at the police precinct. This document is usually presented before a judge in the course of the hearings that may transpire in the event the accused is found guilty of the crimes for which he has been booked. This is a legal requirement. The pre-sentence investigation report is the outcome of an interview between the defendant and the investigating officer and usually includes basic information about the defendant as well as the circumstances of the arrest and the crime of which he is being charged. A typical pre-sentence report would include the following details: The first question allows the defendant to tell his story or his version of the events in a completely open and unbiased manner. This is especially if the arresting officer is not the one who is interviewing the defendant. However the arresting officer’ s version of these events are also as important, if not more, as the defendant usually lies to protect himself and his real intentions. The second question allows the defendant to establish his version of the events and prove them by any evidential means possible. In a minority of cases, the arresting officer may be wrong or make an incorrect arrest depending on the circumstances, just to diffuse social tension or deal with the situation. That is why it is also important sometimes, where possible, to revisit the scene of the crime and try to contact any persons or witnesses who were there at the time the crime was committed or frequent the location or work there in the normal course of events. These witnesses or onlookers can provide invaluable clues as to the events that occurred (cjcj.org website, 2011) Q. 3. Is this your